Many Consumers put little, if any, thought into the social, environmental and nutritional implications of their purchases. This lack of concern has created a demand for products that are damaging to the Earth and our overall quality of life. As long as demand for these products exists, they will continue to fill our local grocery stores regardless of their harmful effects.

 

The True Cost Tour is an audio tour that travels with you through a typical grocery store and reveals the "true cost" of several everyday products. Through environmental, societal, and nutritional lenses, the tour offers insight into these everyday products and seeks to empower the consumer.